One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Beauty & Wellness

Built to grow your beauty and wellness brand.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for salons, spas, med spas, studios, and wellness brands. We fill your books, build the brand clients remember, and put the booking, CRM, and reporting systems behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

New clients, and the regulars who stay.

Every beauty and wellness business runs on both: a steady flow of first-time clients, and the loyal ones who rebook and refer. We build for both ends of that.

Get Found

Fill the schedule with new clients.

Show up when people nearby are searching, scrolling, and ready to book. Local search, social, and offers that bring first-time clients through the door.

  • Local SEO, maps, and reviews
  • Social and paid that convert
  • Offers and promotions that book
Get Rebooked

Turn first visits into regulars.

The brand, the follow-up, and the loyalty that keep clients coming back and spending more, without you chasing them by hand.

  • Brand and client experience
  • Email and SMS follow-up
  • Memberships and loyalty

Three Pillars, One Team

Everything a beauty brand needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Demand, brand, and new clients.

  • Strategic Planning and positioning
  • Branding and Identity for beauty
  • Social Media, organic and paid
  • Advertising and PPC by location
  • Photo and video content
  • Reputation and reviews

Media

Reach that fills the schedule.

  • Long Island Wave audience
  • Wave Expos beauty and wellness experiences
  • Owned channels and content
  • Local and grand-opening marketing
  • Influencer and community partners
  • Seasonal campaigns and promotions

Technology

Software behind the brand.

  • Custom website and booking
  • Online scheduling and e-commerce
  • CRM, email, and SMS automation
  • Memberships and loyalty systems
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from first click to rebooking.

Your brand sets the standard and the plan. We carry it through marketing, media, technology, and the client experience, all the way to every client and every chair.

Your Brand Studio or Brand MarketingMediaTechnologyClient Experience Every Client

The same brand, the same standard, and the same tools, from first impression to every rebooking.

Local Market Intelligence

Built around the market in front of you.

Beauty and wellness is local. The clients who fill your schedule live and work nearby, and what wins in one town does not always win in the next. We learn your market first: who your ideal client is, what they respond to, and where their attention already is.

We work with the community and local partners so your studio reaches the clients who are actually nearby.

Audience Mapping

We define who your ideal client actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, partners, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that keeps clients booking.

Growth breaks when booking, follow-up, and client data live in five different places. We build the systems that make rebooking the easy path.

Online Booking and Scheduling

Let clients book around the clock and fill cancellations automatically.

Client CRM and Profiles

Every client history, preference, and visit in one place.

Email and SMS Automation

Reminders, follow-ups, and win-backs that run on their own.

Memberships and Loyalty

Recurring revenue and real reasons for clients to come back.

Reviews and Reputation

More five-star reviews, requested and managed in one place.

Reporting and Dashboards

See what fills the schedule and what does not.

Who We Serve

Built for every corner of beauty and wellness.

Salons & BarbershopsHair, color, and grooming concepts.
Spas & Day SpasMassage, facials, and relaxation.
Med Spas & AestheticsInjectables, skin, and treatments.
Fitness & StudiosGyms, boutique fitness, and pilates.
Wellness & RecoveryRecovery, IV, and wellness brands.
Beauty Brands & ProductsRetail lines and e-commerce brands.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your clients, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and booking on one roadmap.

03

Launch and Grow

We execute, measure, and scale what fills the schedule.

Common Questions

Questions beauty and wellness owners ask.

Do you work with single locations or multi-location brands?+
Both. We support a single studio at the local level and multi-location brands at the system level, often at the same time.
Can you handle our booking and client software?+
Yes. We build and connect booking, CRM, email and SMS, memberships, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or booking. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support beauty and wellness brands regionally and nationally.

Let's Talk

Let's grow your beauty brand.

Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you run one studio or a growing multi-location brand.

Book a Call