Fractional CMO Services
Senior marketing leadership, on demand.
The marketing leader you need, without the full-time hire. A senior Wave strategist sets the direction, leads the team, and drives execution, plugged into your business. Strategy and accountability, with a whole agency behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.
Leadership Without the Overhead
A CMO's impact, at a fraction of the cost.
You get senior marketing leadership and a full team, without the salary, the search, or the ramp-up of a full-time hire.
Direction and accountability.
A senior leader who owns the strategy, the team, and the number.
- Strategy and planning
- Team leadership
- Owns the results
A whole team behind them.
The full Wave bench executes the plan, so leadership comes with horsepower.
- Full agency team
- End-to-end execution
- One accountable partner
Strategy, Leadership, Execution
Three phases, one team.
From the first idea to the last detail, one team owns the work. No briefs handed off, no finger pointing.
Strategy
Set the direction.
- Marketing audit
- Positioning and goals
- Roadmap and priorities
- Budget and planning
- KPIs and targets
- Team and vendor assessment
Leadership
Lead the work.
- Team leadership
- Stakeholder alignment
- Vendor and partner management
- Cadence and reporting
- Process and operations
- Decision-making
Execution
Drive results.
- Campaign execution
- Performance management
- Testing and iteration
- Systems and pipeline
- Reporting and accountability
- Growth and scaling
How It Connects
One leader, the whole system behind them.
Your goal sets the direction. We carry it through strategy, leadership, execution, and measurement, all the way to every result.
The same strategy and the same standard, from first step to every result.
Why Wave
Strategy first, made in-house, built to perform.
We start with the goal and build toward it, with one team accountable from the plan to the result.
Strategy First
Every initiative has a goal and a number, not just output.
In-House, End to End
One team owns the work, no handoffs or outsourcing.
Built to Lead
Senior direction with a team to deliver.
Measured and Iterated
We track what works and improve what does not.
What We Deliver
Leadership that delivers.
Marketing Strategy
Direction tied to business goals.
Team Leadership
Lead in-house and external teams.
Planning and Budgeting
Where the money goes and why.
Performance Management
Accountable to the numbers.
Vendor Management
One partner, many moving parts.
Growth Execution
Plans that get run.
Where It Fits
When you need a marketing leader.
How We Work
Strategy first, then build.
Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.
Assess
We audit your marketing and set the plan.
Lead
We lead the team and the execution.
Grow
We drive results and stay accountable.
Common Questions
Questions clients ask.
How is this different from a consultant?+
How much time do we get?+
Do they manage our existing team?+
Is the rest of Wave involved?+
Do you work outside Long Island?+
Let's Talk
Let's put senior leadership on your team.
Book a call with a senior member of the team. We will share a relevant point of view for your business, no pressure and no jargon.