Marketing &
PR Built to Perform.
A Long Island Marketing and PR Team Built for Lifestyle and Growth Brands. Strategy First. Execution In-House.
Strategic Planning
Where Every Wave Engagement Begins
Every marketing program starts here. We map your business goals to a marketing plan you can execute, measure, and adjust as the market moves. Strategy is the foundation. Everything else follows.
Positioning and category strategy that defines where you compete and how you win
Quarterly marketing roadmaps tied to revenue goals and measurable outcomes
Channel mix and budget allocation built around what actually moves the business
Branding & Identity
Brands With Presence, Built to Last
A brand is not a logo. It is how a market remembers you. We build complete visual and verbal identity systems that work across every touchpoint, from a business card to a national campaign.
Visual identity systems with logos, color, typography, and design rules
Brand voice and messaging that holds up across PR, content, and advertising
Brand guidelines that keep your team and partners consistent at scale
Content Creation
Stories That Earn Attention, Not Just Reach
Content that performs starts with a clear point of view. Our in-house creative team produces copy, photography, video, and editorial work that builds audience and supports search, social, and PR goals.
Editorial content for blogs, articles, and long-form pieces with SEO built in
Video and photography produced in-house for campaigns, social, and PR placements
Content calendars structured around your strategy, your channels, and your buyers
Websites & Solutions
Websites That Earn Traffic and Convert It
A modern website is your hardest-working marketing asset. We design and build sites that rank, convert, and scale, then maintain them so the performance compounds over time.
Custom website design and build with SEO and conversion built in from the start
eCommerce and booking platforms engineered for revenue, not just visitors
Ongoing support and optimization so the site keeps improving after launch
Advertising & PPC
Paid Media That Earns Its Budget
Every dollar of ad spend should answer to a business outcome. We plan, build, and manage paid campaigns across Google, Meta, LinkedIn, and programmatic, with transparent reporting and disciplined optimization.
Campaign strategy and audience targeting built around your highest-value buyers
Creative production and ad development that gets clicks and converts them
Real-time optimization and reporting with clear cost-per-result accountability
AI & Automation
Practical AI That Sharpens the Marketing Machine
AI is not a strategy. It is a set of tools. We deploy AI and automation inside marketing operations to reduce manual work, sharpen targeting, and surface insights faster than your team could without them.
Marketing automation for lead nurturing, email sequences, and CRM workflows
AI-powered analytics and insights that turn data into clear next moves
Custom AI integrations built around your stack and your team's actual workflow
Public Relations
Earned Media, Built on Real Stories
PR is how a brand earns trust at scale. Our PR team builds relationships with journalists, editors, and industry voices, and develops the stories worth telling. No press release spray. No paid placements dressed up as coverage.
Media relations and earned placements across local, regional, and national outlets
Story development and executive visibility that positions leaders as credible voices
Reputation and crisis management when stakes are high and messaging matters
Fractional CMO Services
Senior Marketing Leadership, Without the Full-Time Hire
A Fractional CMO is the move when you need senior marketing leadership but cannot justify a full-time hire. Wave's Fractional CMOs sit inside your business, set strategy, manage your team and vendors, and report on outcomes.
Strategic direction and team leadership as an embedded senior partner
Vendor and internal team management so marketing runs without daily founder oversight
Executive-level reporting with clear KPIs and quarterly accountability
Social Media Marketing
Social That Works for the Business, Not Just the Algorithm
Social media performs when it connects to a real strategy. We run social programs that build audiences, drive traffic, and feed the rest of your marketing system. Not vanity metrics, business outcomes.
Platform-specific content and posting across Instagram, LinkedIn, Facebook, and TikTok
Community management and engagement that builds advocates over time
Paid social campaigns tied to lead generation, traffic, and revenue goals
Talk About Your Social Program →