Your Partner in Digital Growth
Strategic Marketing, Technology, and Advisory Services Built to Drive Measurable Results
About Wave Agency
Strategy, Creativity, and Innovation, Applied With Intelligence
Wave Agency is a full-service marketing and technology partner helping organizations grow with clarity, discipline, and thoughtful execution. Since 2001, we have worked across industries including beauty, healthcare, real estate, consumer, technology, and professional services. Our approach combines strategic planning, creative development, and modern digital infrastructure to support sustained brand and business growth.
We focus on building advantage, not just campaigns. Technology and AI are integrated where they add real value, supporting insight, efficiency, and decision-making while keeping strategy and marketing at the core. This allows our work to remain adaptive, informed, and grounded in real business objectives.
Our perspective is shaped by hands-on experience as both marketers and operators. Through ventures such as Long Island Wave, Wave Mind, Body & Spirit Expo, and Xpresso Head, we understand the realities of building, scaling, and managing brands from the inside. That experience informs how we advise, plan, and execute for our clients.
We work collaboratively, think critically, and execute with purpose. Every engagement is tailored to the organization’s goals, market conditions, and growth stage, ensuring strategies remain relevant, practical, and built to perform in a technology-driven landscape.
What We Do
Marketing and Technology, Working Together to Support Growth
Wave Agency delivers integrated marketing and technology services designed to support sustainable business growth. Our work brings together strategy, creative, digital performance, and enabling technology into a coordinated approach focused on clarity, execution, and results.
We support organizations across the full marketing lifecycle, from brand development and messaging to demand generation, paid acquisition, and performance optimization. Technology, automation, and data are applied where they strengthen execution, improve efficiency, and support better decision-making.
Our approach balances creative thinking with operational discipline. Marketing initiatives are supported by the platforms, systems, and infrastructure needed to convert interest into action, retain customers, and scale responsibly over time.
We operate as a strategic partner, working closely with clients to align execution with long-term objectives. Whether launching a new brand, improving performance, or evolving existing systems, we focus on building solutions that remain practical, adaptable, and aligned with business goals.
Meet Keith Tucci
Principal & Agency Director
Keith Tucci is a marketing and technology executive with more than two decades of experience guiding brand growth, digital strategy, and operational execution. With experience serving as both a CMO and CTO, he brings a balanced perspective that connects strategic planning with practical implementation.
As Principal of Wave Agency, Keith leads initiatives across marketing strategy, brand development, performance marketing, automation, and technology-enabled growth. His work focuses on aligning marketing and systems to support clear business objectives and measurable outcomes.
Keith is also the founder of Long Island Wave, Executive Director of Wave Expos, and Co-Founder of Xpresso Head. These ventures provide hands-on experience as an operator and brand builder, informing how he advises organizations navigating growth, complexity, and change.
Known for a disciplined, collaborative approach, Keith works closely with leadership teams to clarify direction, strengthen execution, and support confident decision-making in evolving markets.