Meet Keith Tucci

Principal, Agency Director

Keith Tucci is a seasoned leader with over two decades of experience in technology and marketing, having served as both CMO and CTO for numerous organizations. As the Principal and Agency Director of Wave Agency, Long Island Wave, and the Wave Wellness & Beauty Expo—and the co-founder of Xpresso Head—Keith brings a unique blend of technical expertise, creative vision, and strategic leadership to every project.

At Wave Agency, Keith leads an all-star team of engineers, marketers, and creatives, driving innovation and delivering impactful solutions for brands. His extensive background in digital strategy, brand development, and technology integration has made him a trusted partner for businesses looking to scale and stand out in competitive markets.

Beyond Wave Agency, Keith’s leadership extends to the Wave Wellness & Beauty Expo, an industry-shaping platform connecting brands, businesses, and consumers, and Long Island Wave, a digital publication spotlighting business and lifestyle across the region. As a co-founder of Xpresso Head, he has also made his mark in the professional haircare industry, creating high-performance products for professionals and consumers alike.

With a hands-on, results-driven approach, Keith continues to push boundaries in marketing and technology, ensuring that Wave Agency remains a driving force in brand transformation and industry innovation.