Dispatch · Publication & Delivery
Written, approved, out the door.
Dispatch is the publishing platform behind our own titles. Agents draft, route, schedule, and ship content across every channel you own, and a person still signs off before anything goes live. It is the difference between a content calendar and content that actually gets published.
Why It Exists
Most content plans die in the draft folder.
The strategy is fine. The calendar is fine. What breaks is the middle: something gets written, sits waiting on an approval nobody chased, misses its window, and quietly never ships. Dispatch is built around that gap rather than around the writing.
Written, then stuck.
A draft lands in a shared folder. It waits on a review. Someone chases it twice. It ships three weeks late, or not at all, and the calendar quietly slips a month.
- Approvals chased by email
- Formatting redone per channel
- Nobody sure what state anything is in
- The calendar drifts
Written, then shipped.
The draft arrives already routed to the right person, with the deadline attached. Approve it and it formats itself for every channel you own and goes out on schedule.
- Routing built into the work
- Formatted per destination automatically
- Live status on everything
- The calendar holds
The Flow
Draft. Route. Schedule. Ship.
Four steps, and a person stands in the middle of them. Agents do the work that is repeatable; the judgment stays with your editor.
Draft
Agents research and write to your brief, your voice, and your house style.
Route
It goes to the right editor, in the right order, with nothing waiting on a chase email.
Schedule
Approved work lands on the calendar, timed to the audience rather than to a spreadsheet.
Ship
Out to every channel you own, formatted correctly for each one, and logged.
An agent never publishes on its own by default. Dispatch is built so the last step before anything goes live is a human saying yes. You can loosen that per channel once you trust it, but the default is approval, not autonomy.
Dispatch Calendar
Everything you are publishing, in one view.
Every piece, every channel, every brand, and the state each one is in. Not a spreadsheet somebody maintains by hand, but the actual pipeline, live.
The Whole Pipeline
Drafting, in review, scheduled, and shipped, each visible at a glance.
Nothing Goes Stale
Anything sitting too long in one state surfaces itself instead of waiting to be noticed.
Multi-Brand
One calendar across every title and client property you run, filtered per brand.
Dispatch Channels
Every destination you own.
Write once. Dispatch formats it correctly for each place it lands, rather than making somebody paste it into six systems and fix the styling each time.
Proof
We did not build this to sell it.
Dispatch runs our own publications. It exists because we needed it, it has been carrying real titles with real advertisers and real readers, and licensing it came after that, not before.
Licensing
Run your own title on it.
Publishers, agencies, associations, and anyone running content across a lot of properties can license Dispatch and operate it themselves. You get the editorial system, the audience tooling, the ad inventory, and the agents, on your own domain and under your own brand.
The Platforms
Dispatch runs on Swell.
Swell is the engine. Dispatch handles publishing, Signal handles social, and Harbor is Swell installed in your company instead of ours.
Swell
Custom AI agents built around how your business actually runs. Swell is the engine everything else sits on top of.
Explore Swell →Dispatch
Agents that draft, route, schedule, and ship content across every channel you own. Blogs, email, owned media, client properties.
You are hereSignal
Agents that create, schedule, approve, and publish social content across every brand and every network, with humans in the loop where it matters.
Explore Signal →Swell deployed inside your own organizationHarbor
Swell deployed inside your organization. Your stack, your data, your team, running a crew of agents that handle the repeatable work nobody wants to do.
Explore Harbor →Common Questions
Questions clients ask.
Does an agent write the whole article?+
Will it sound like us?+
Can it publish to a site we already have?+
What about the ad side?+
Who owns the content?+
Let's Talk
Stop losing content
in the draft folder.
Book 30 minutes and we will walk you through Dispatch on a real title, then be honest about whether your publishing problem is one it actually solves.