One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Food & Beverage

Built to grow your food and beverage brand.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for restaurants, cafes, bars, and packaged food and beverage brands. We fill tables and move product, build a brand people crave, and put the ordering, reservations, and reporting behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

More first visits, more regulars who return.

Food and beverage runs on both: new guests discovering you, and the regulars who keep coming back. We build for both.

Get Discovered

Show up where hungry guests look.

Local search, social, and maps that turn cravings into covers and orders.

  • Local SEO and maps
  • Social that makes people hungry
  • Offers and promotions
Make Them Regulars

Turn first visits into loyalty.

Email, SMS, and loyalty that bring guests back and raise the average check.

  • Email and SMS
  • Loyalty and rewards
  • Reviews and reputation

Three Pillars, One Team

Everything a food and beverage brand needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Covers, brand, and orders.

  • Strategic Planning and positioning
  • Branding and Identity
  • Social Media, organic and paid
  • Advertising and PPC
  • Photo and video content
  • Reputation and reviews

Media

Reach that fills tables.

  • Long Island Wave audience
  • Wave Expos experiences
  • Owned channels and content
  • Local and grand-opening marketing
  • Partnerships and community
  • Seasonal campaigns and promotions

Technology

Software behind the counter.

  • Website and online ordering
  • Reservations and waitlist
  • Loyalty and CRM
  • Email and SMS automation
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from craving to repeat order.

Your brand sets the standard and the plan. We carry it through marketing, media, technology, and the guest experience, all the way to every guest.

Your Brand Single or Multi-Location MarketingMediaTechnologyGuest Experience Every Guest

The same brand, the same standard, and the same tools, from first impression to every guest.

Local Market Intelligence

Built around the guests in your neighborhood.

Food and beverage is local first. Your guests live and work nearby, and what wins in one neighborhood does not always win in the next. We learn your market first.

We work with the community and local partners so your brand reaches the guests who are actually nearby.

Audience Mapping

We define who your ideal guest actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, partners, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that fills tables and carts.

Growth breaks when your tools and data live in five different places. We build the systems that make the next step the easy path.

Online Ordering

Pickup, delivery, and direct orders.

Reservations and Waitlist

Fill every seat, every shift.

Loyalty and CRM

Every guest and order in one place.

Email and SMS

Bring guests back automatically.

Reviews and Reputation

More five-star reviews in one place.

Reporting

See what fills the room.

Who We Serve

Built for every kind of concept.

Restaurants & DiningCovers and repeat guests.
Cafes & BarsRegulars and daily traffic.
Catering & EventsBooked events and leads.
Packaged Food & BeverageShelf and online demand.
Specialty & Local ProducersBrand and distribution.
Multi-Location & FranchiseConsistency across locations.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your customers, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and systems on one roadmap.

03

Launch and Grow

We execute, measure, and scale what works.

Common Questions

Questions owners ask.

Do you work with single locations or multi-location groups?+
Both. We support a single brand at the local level and multi-location groups at the system level, often at the same time.
Can you handle our software and systems?+
Yes. We build and connect online ordering, reservations, loyalty, CRM, email and SMS, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or systems. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support clients regionally and nationally.

Let's Talk

Let's grow your food and beverage brand.

Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you are one location or a multi-location group.