Swell · The Core Agentic Platform
Your agents, always working.
Swell is our own agentic platform, built in house and trained on how your business actually runs. It watches your numbers and the competitors you name, and it makes the adjustments itself, around the clock. Not a monthly report on what happened. A system that already handled it.
Why It Exists
Your competitors do not move on a monthly schedule.
The standard agency rhythm is a report at the end of the month and a meeting a week after that. By the time anyone reads it, the thing worth reacting to happened five weeks ago. Swell closes that gap to nothing.
Find out in four weeks.
A competitor outbids you on a Tuesday. Your agency notices at the monthly review. You discuss it the following week. The move is six weeks old before anyone acts on it.
- Monthly reporting cadence
- Manual competitor checks
- Budget reviewed when someone remembers
- Reviews answered whenever
Handled by morning.
The same move is detected as it happens, judged against your goals and your margins, countered inside the rules you set, and waiting in your dashboard with the reasoning written out.
- Continuous monitoring
- Competitors watched by name
- Spend reallocated as it drifts
- Reputation handled while it matters
The Operating Loop
Watch. Decide. Act. Report.
The same four steps, running continuously, on every channel we manage for you. The difference between Swell and a dashboard is step three.
Watch
Your numbers, your market, and every competitor you name, monitored continuously.
Decide
Trained on your business, so a move is judged against your margins and your goals, not a generic benchmark.
Act
Adjustments go live inside the guardrails you set, at three in the morning if that is when it matters.
Report
Every action is logged in plain language and visible in your dashboard the moment it happens.
Trained on your business, not on the internet. Swell learns your services, your margins, your seasonality, your service area, and the competitors that actually take your customers. A move that is right for a national brand can be wrong for a practice in Melville, and the platform is built to know the difference.
What It Watches
Your side of the market, and theirs.
You name the competitors. Swell tracks them alongside your own numbers, continuously, so the comparison is always current rather than assembled for a meeting.
What It Does About It
Monitoring is the easy half.
Plenty of tools will tell you something changed. Swell is built to do something about it, inside limits you set, and to write down what it did and why.
Every aspect of your brand, monitored, managed, and optimized around the clock.
Search, paid, social, placements, and reputation, all held by one system that does not go home at six, does not take a holiday, and does not wait for the next scheduled review to notice something worth acting on.
Swell Agents
The individual builds.
An agent is not a chatbot. It takes steps, uses your tools, and finishes a job end to end. We scope each one to a real task with a real measure of success, then build it on your systems.
Research Agents
Gather, verify, and brief, so decisions start from something real.
Production Agents
Draft, build, and format the work, on brand and to spec.
Operations Agents
Run the routine: scheduling, follow-up, status, and handoffs.
Data Agents
Move it, clean it, reconcile it, and keep it current across systems.
Customer Agents
Answer, qualify, book, and follow up, with a person behind them.
Watchdog Agents
Monitor a number or a competitor and raise a flag the moment it moves.
Every agent has a job and a number. We do not deploy an agent because it is interesting. It gets scoped to a task somebody is doing today, with a measure of whether it is doing it better, and it is retired if it is not.
Swell Studio
Where you configure them.
Studio is the console. It is where the rules get written, the work gets approved, and you watch what your agents are doing in real time. No code, and no ticket to us to change a limit.
Swell API
Wire it into what you already run.
Swell is not a walled garden. The API lets your own systems trigger agents, read results, and push data back, so the platform becomes part of your stack rather than another tab your team has to remember.
Your CRM fires an event. An agent picks it up. The result lands back in your system, not in ours.
Publishing
Written, approved, out the door.
Agents draft to your brief and your house style, route it to the right editor, schedule it, and ship it to every channel you own. The chase email stops being anybody’s job.
Draft
Agents research and write to your brief, your voice, and your house style.
Route
It goes to the right editor, in the right order, with nothing waiting on a chase email.
Schedule
Approved work lands on the calendar, timed to the audience rather than to a spreadsheet.
Ship
Out to every channel you own, formatted correctly for each one, and logged.
Your Dashboard
Full visibility, whenever you want it.
Your dashboard comes with the engagement. Sign in whenever you want and see exactly what moved, what changed, and why.
What Moved
Your position, your spend, and your funnel, current rather than compiled last month.
Every Action, Logged
What the platform changed, when, and the reasoning behind it, in plain language.
What Needs You
Anything outside the guardrails waits for your approval instead of being guessed at.
The Competitive Picture
Where each competitor you named is gaining, holding, or losing against you.
Your Guardrails
The limits you set, visible and editable, so you always know what it can and cannot do.
The Humans On It
Swell does not replace your team at Wave. Senior people still own the strategy and read the same screen you do.
The Platforms
Swell is the engine. Three platforms run on it.
Swell runs the marketing, publishes the work, and handles the social. Harbor is that same platform installed in your company instead of ours.
Swell
Custom AI agents built around how your business actually runs. Swell watches your market, publishes the work, and runs your social, around the clock.
You are hereHarbor
Swell deployed inside your organization. Your stack, your data, your team, running a crew of agents that handle the repeatable work nobody wants to do.
Explore Harbor →Common Questions
Questions clients ask.
Does this replace my account team?+
What does "trained on your business" actually mean?+
Can it spend my money without asking?+
Do I have to use Wave for everything to get Swell?+
Who owns the data and the accounts?+
Can we run it on our own infrastructure?+
Is Swell available to license?+
Let's Talk
See what Swell would
do for your business.
Book 30 minutes with a senior member of the team. We will walk you through the console, name the competitors we would watch, and be straight about where it helps and where it does not.
Social
Show up everywhere, every day.
Creative built from your own assets and voice, sequenced across every network you run, with a person signing off before anything publishes unless you decide otherwise.
Create
Creative built to your brand: carousels, cards, cutdowns, and copy, from your own assets and voice.
Queue
Sequenced across every network you run, timed to your audience rather than to a posting quota.
Approve
A person signs off before anything publishes, unless you decide otherwise.
Publish
Out to every network, in the right format, and measured from the moment it lands.