One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Healthcare & Medical

Built to grow your medical practice.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for medical, behavioral health, therapy, and senior care providers. We bring in new patients, fill the schedule, and put the intake, CRM, and reporting systems behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

New patients, and the trust that keeps them.

Healthcare runs on both: a steady flow of new patients, and the reputation and relationships that bring them back and bring referrals in. We build for both.

New Patients

Reach patients when they are searching.

Show up in local search and maps for the services you provide, and turn that visibility into booked appointments, with messaging that stays clear and appropriate.

  • Local SEO, maps, and reviews
  • Paid that drives appointments
  • Clear, compliant messaging
Trust & Referrals

Build the reputation that earns referrals.

Reputation, patient education, and provider relationships that keep patients with you and bring new referrals through the door.

  • Reputation and reviews
  • Patient education content
  • Referral and community partners

Three Pillars, One Team

Everything a practice needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Patients, reputation, and trust.

  • Strategic Planning and positioning
  • Branding and Identity for the practice
  • Social Media, organic and paid
  • Advertising and PPC by service line
  • Photo and video content
  • Reputation and reviews

Media

Reach that fills the schedule.

  • Long Island Wave audience
  • Wave Expos health and wellness events
  • Owned channels and content
  • Local and grand-opening marketing
  • Referral and community partners
  • Patient education campaigns

Technology

Software behind the practice.

  • Custom website and online intake
  • Online scheduling and forms
  • Secure, compliance-aware builds
  • CRM, email, and SMS automation
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from first search to follow-up.

Your practice sets the standard and the plan. We carry it through marketing, media, technology, and the patient experience, all the way to every patient and every visit.

Your Practice Single or Multi-Location MarketingMediaTechnologyPatient Experience Every Patient

The same brand, the same standard, and the same tools, from first impression to every follow-up.

Local Market Intelligence

Built around the patients near your practice.

Healthcare is local. The patients who fill your schedule live and work nearby, and what wins in one community does not always win in the next. We learn your market first: who your ideal patient is, what they respond to, and where their attention already is.

We work with the community and local partners so your practice reaches the patients who are actually nearby.

Audience Mapping

We define who your ideal patient actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, employers, and referring providers to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your practice in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that keeps the schedule full.

Growth breaks when scheduling, intake, and patient data live in five different places. We build the systems that make the next visit the easy path.

Online Scheduling and Intake

Let patients book and complete intake around the clock.

Patient CRM and Profiles

Every patient history, visit, and note in one place.

Email and SMS Automation

Reminders, confirmations, and follow-ups that run on their own.

Follow-up and Recall

Bring patients back on schedule and win back the lapsed ones.

Reviews and Reputation

More five-star reviews, requested and managed in one place.

Reporting and Dashboards

See what fills the schedule and what does not.

Who We Serve

Built for every kind of provider.

Medical PracticesNew patients and fuller schedules.
Behavioral & Mental HealthReach that meets people with care.
Physical Therapy & RehabReferrals and self-pay demand.
Senior & Assisted LivingTours booked and trust built.
Specialty & SurgicalReferrals and direct demand.
Multi-Location & GroupsConsistency across every location.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your patients, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and scheduling on one roadmap.

03

Launch and Grow

We execute, measure, and scale what fills the schedule.

Common Questions

Questions healthcare owners ask.

Do you work with single practices or multi-location groups?+
Both. We support a single practice at the local level and multi-location groups at the system level, often at the same time.
Can you handle our scheduling and intake software?+
Yes. We build and connect booking, intake forms, CRM, email and SMS, follow-up, and reporting, alongside marketing and media.
Are your builds secure and compliance-aware?+
We build with privacy and security in mind and coordinate with your team on requirements like HIPAA so the right safeguards are in place.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support practices regionally and nationally.

Let's Talk

Let's grow your practice.

Book a call with a senior member of the team. We will share a relevant point of view for your practice, whether you run one location or a multi-location group.