One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Home Services

Built to grow your home services business.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for HVAC, plumbing, electrical, roofing, and restoration companies. We drive calls when demand spikes, build the name homeowners trust, and put the booking, CRM, and reporting behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

More calls now, more repeat customers later.

Home services runs on both: the call when something breaks, and the customer who calls you again. We build for both.

Get the Call

Show up the moment demand hits.

Be the first name homeowners find when the heat goes out or the basement floods. Local search, maps, and ads built to drive the call.

  • Local SEO and maps
  • Paid that drives calls
  • Emergency and seasonal campaigns
Keep the Customer

Turn one job into a lifetime.

Maintenance plans, reminders, and follow-up that bring customers back for the next service and the next project.

  • Maintenance plans and reminders
  • Email and SMS follow-up
  • Reviews and referrals

Three Pillars, One Team

Everything a home services business needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Calls, brand, and demand.

  • Strategic Planning and positioning
  • Branding and Identity
  • Social Media, organic and paid
  • Advertising and PPC
  • Photo and video content
  • Reputation and reviews

Media

Reach when it counts.

  • Long Island Wave audience
  • Wave Expos experiences
  • Owned channels and content
  • Local and grand-opening marketing
  • Partnerships and community
  • Seasonal campaigns and promotions

Technology

Software behind the trucks.

  • Custom website and booking
  • Online scheduling and dispatch
  • CRM and customer history
  • Email and SMS automation
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from the call to the callback.

Your company sets the standard and the plan. We carry it through marketing, media, technology, and the customer experience, all the way to every customer.

Your Company Single or Multi-Location MarketingMediaTechnologyCustomer Experience Every Customer

The same brand, the same standard, and the same tools, from first impression to every customer.

Local Market Intelligence

Built around the homeowners in your area.

Home services is local. Your customers are within your service radius, and what wins in one town does not always win in the next. We learn your market first.

We work with the community and local partners so your brand reaches the homeowners who are actually nearby.

Audience Mapping

We define who your ideal homeowner actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, partners, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that keeps trucks busy.

Growth breaks when your tools and data live in five different places. We build the systems that make the next step the easy path.

Online Booking and Scheduling

Book jobs around the clock, fill the calendar.

Customer CRM

Every job, address, and history in one place.

Email and SMS

Reminders and follow-ups that run themselves.

Membership and Maintenance

Recurring revenue and repeat visits.

Reviews and Reputation

More five-star reviews in one place.

Reporting

See which jobs and channels pay off.

Who We Serve

Built for every trade.

HVAC & ClimateDemand in every season.
PlumbingCalls when it counts.
ElectricalService and project work.
Roofing & ExteriorsHigh-ticket lead flow.
Restoration & EmergencyFound in the moment of need.
Multi-Location & FranchiseConsistency across every truck.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your customers, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and systems on one roadmap.

03

Launch and Grow

We execute, measure, and scale what works.

Common Questions

Questions owners ask.

Do you work with single locations or multi-location groups?+
Both. We support a single company at the local level and multi-location groups at the system level, often at the same time.
Can you handle our software and systems?+
Yes. We build and connect booking, dispatch, CRM, email and SMS, memberships, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or systems. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support clients regionally and nationally.

Let's Talk

Let's grow your home services business.

Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you are one location or a multi-location group.