One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Dental & Orthodontics

Built to grow your dental practice.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for dental and orthodontic practices. We bring in new patients, keep recalls on the books, and put the scheduling, CRM, and reporting systems behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

New patients, and the ones who keep coming back.

A healthy practice runs on both: a steady flow of new patients, and the recalls and treatment plans that keep the schedule and the production strong. We build for both.

New Patients

Fill the chair with the right cases.

Show up when people nearby are searching for a dentist, and turn calls and form fills into booked first visits, including higher-value cases.

  • Local SEO, maps, and reviews
  • Paid search that drives calls
  • New patient offers that book
Recall & Reactivation

Keep patients on the schedule.

Reminders, reactivation, and treatment follow-up that protect production without your front desk chasing every patient by hand.

  • Recall and reminder automation
  • Lapsed patient reactivation
  • Treatment plan follow-up

Three Pillars, One Team

Everything a practice needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

New patients and bigger cases.

  • Strategic Planning and positioning
  • Branding and Identity for the practice
  • Social Media, organic and paid
  • Advertising and PPC by location
  • Photo and video content
  • Reputation and reviews

Media

Reach that fills the schedule.

  • Long Island Wave audience
  • Wave Expos community events
  • Owned channels and content
  • Local and grand-opening marketing
  • Referral and community partners
  • Seasonal campaigns and promotions

Technology

Software behind the practice.

  • Custom website and online booking
  • Online scheduling and forms
  • CRM, email, and SMS automation
  • Recall and reactivation systems
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from first search to next recall.

Your practice sets the standard and the plan. We carry it through marketing, media, technology, and the patient experience, all the way to every patient and every chair.

Your Practice Single or Multi-Location MarketingMediaTechnologyPatient Experience Every Patient

The same brand, the same standard, and the same tools, from first impression to every recall.

Local Market Intelligence

Built around the patients near your practice.

Dental is local. The patients who fill your schedule live and work within a few miles, and what wins in one town does not always win in the next. We learn your market first: who your ideal patient is, what they respond to, and where their attention already is.

We work with the community and local partners so your practice reaches the patients who are actually nearby.

Audience Mapping

We define who your ideal patient actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, employers, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your practice in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that keeps the schedule full.

Growth breaks when booking, recall, and patient data live in five different places. We build the systems that make the next visit the easy path.

Online Booking and Scheduling

Let patients book around the clock and fill openings automatically.

Patient CRM and Profiles

Every patient history, plan, and visit in one place.

Email and SMS Automation

Reminders, confirmations, and follow-ups that run on their own.

Recall and Reactivation

Bring patients back on schedule and win back the lapsed ones.

Reviews and Reputation

More five-star reviews, requested and managed in one place.

Reporting and Dashboards

See what fills the schedule and what does not.

Who We Serve

Built for every kind of practice.

General & Family DentistryNew patient growth and recall.
OrthodonticsConsults for braces and aligners.
Pediatric DentistryFamilies and long-term patients.
Cosmetic & ImplantHigh-value case acquisition.
Oral Surgery & SpecialistsReferrals and direct demand.
Multi-Location & DSOsConsistency across every office.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your patients, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and scheduling on one roadmap.

03

Launch and Grow

We execute, measure, and scale what fills the schedule.

Common Questions

Questions dental owners ask.

Do you work with single practices or multi-location groups?+
Both. We support a single practice at the local level and multi-location groups and DSOs at the system level, often at the same time.
Can you handle our scheduling and patient software?+
Yes. We build and connect booking, forms, CRM, email and SMS, recall, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or scheduling. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support practices regionally and nationally.

Let's Talk

Let's grow your dental practice.

Book a call with a senior member of the team. We will share a relevant point of view for your practice, whether you run one location or a multi-location group.