One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Retail & Consumer Products

Built to grow your retail and product brand.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for retailers, e-commerce, and consumer product brands. We drive traffic and sales, build a brand shoppers remember, and put the store, e-commerce, and reporting behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

More first orders, more customers who come back.

Retail runs on both: new customers discovering the brand, and the loyal ones who reorder. We build for both.

Get Discovered

Put the brand where shoppers buy.

Show up in search, social, and marketplaces, and turn discovery into the first order.

  • SEO and shopping ads
  • Social and influencer
  • Marketplace and retail presence
Keep Them Buying

Turn first orders into loyalty.

Email, SMS, and loyalty that bring customers back and raise lifetime value.

  • Email and SMS flows
  • Loyalty and rewards
  • Reviews and referrals

Three Pillars, One Team

Everything a retail brand needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Traffic, brand, and sales.

  • Strategic Planning and positioning
  • Branding and Identity
  • Social Media, organic and paid
  • Advertising and PPC
  • Photo and video content
  • Reputation and reviews

Media

Reach that drives sales.

  • Long Island Wave audience
  • Wave Expos experiences
  • Owned channels and content
  • Local and grand-opening marketing
  • Partnerships and community
  • Seasonal campaigns and promotions

Technology

Software behind the store.

  • E-commerce and storefront
  • Custom website
  • CRM and customer data
  • Email and SMS automation
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from first click to reorder.

Your brand sets the standard and the plan. We carry it through marketing, media, technology, and the customer experience, all the way to every customer.

Your Brand Store or Brand MarketingMediaTechnologyCustomer Experience Every Customer

The same brand, the same standard, and the same tools, from first impression to every customer.

Local Market Intelligence

Built around the customers you want.

Even national brands win locally first. Your best customers cluster in markets, channels, and communities, and what wins in one is not always what wins in the next. We learn your audience first.

We work across the channels and partners where your customers already are, regionally and nationally.

Audience Mapping

We define who your ideal customer actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, partners, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that turns visits into orders.

Growth breaks when your tools and data live in five different places. We build the systems that make the next step the easy path.

E-commerce Storefront

A store built to convert.

Customer CRM

Every customer and order in one place.

Email and SMS

Abandoned cart, winback, and flows.

Loyalty and Rewards

Reasons to reorder.

Reviews and Reputation

More five-star reviews in one place.

Reporting

See what drives revenue.

Who We Serve

Built for every kind of brand.

E-commerce & DTCTraffic that converts.
Brick-and-Mortar RetailFoot traffic and loyalty.
Consumer Packaged GoodsShelf and online demand.
Fashion & ApparelBrand and repeat buyers.
Specialty & LocalStandout in a crowded shelf.
Multi-Location & FranchiseConsistency across stores.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your customers, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and systems on one roadmap.

03

Launch and Grow

We execute, measure, and scale what works.

Common Questions

Questions owners ask.

Do you work with single locations or multi-location groups?+
Both. We support a single brand at the local level and multi-location groups at the system level, often at the same time.
Can you handle our software and systems?+
Yes. We build and connect e-commerce, website, CRM, email and SMS, loyalty, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or systems. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support clients regionally and nationally.

Let's Talk

Let's grow your retail and product brand.

Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you are one location or a multi-location group.