One Agency, Three Pillars
Melville, NY | Boca Raton, FL
Wave Agency

Hospitality & Travel

Built to grow your hospitality brand.

MarketingMediaTechnology

Marketing, media, and technology in one in-house team for hotels, venues, travel, and entertainment brands. We drive direct bookings, build a brand guests choose, and put the booking, CRM, and reporting behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.

2001
Founded
100%
In-House Team
NY + FL
Two Offices
3
Pillars, One Team

Two Sides of Growth

More direct bookings, more guests who return.

Hospitality runs on both: new guests booking direct, and the loyal ones who come back. We build for both.

Get Booked

Win the booking before the OTA does.

Show up in search and social, and drive direct bookings that skip the commission.

  • SEO and metasearch
  • Social and content
  • Paid that drives direct bookings
Keep Them Loyal

Turn one stay into many.

Email, loyalty, and follow-up that bring guests back direct.

  • Email and SMS
  • Loyalty and packages
  • Reviews and reputation

Three Pillars, One Team

Everything a hospitality brand needs, under one roof.

Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.

Marketing

Bookings, brand, and demand.

  • Strategic Planning and positioning
  • Branding and Identity
  • Social Media, organic and paid
  • Advertising and PPC
  • Photo and video content
  • Reputation and reviews

Media

Reach that drives bookings.

  • Long Island Wave audience
  • Wave Expos experiences
  • Owned channels and content
  • Local and grand-opening marketing
  • Partnerships and community
  • Seasonal campaigns and promotions

Technology

Software behind the stay.

  • Website and booking engine
  • Reservations and packages
  • CRM and guest profiles
  • Email and SMS automation
  • Reviews and reputation tools
  • Reporting and dashboards

How It Connects

One system, from first search to next stay.

Your brand sets the standard and the plan. We carry it through marketing, media, technology, and the guest experience, all the way to every guest.

Your Brand Property or Group MarketingMediaTechnologyGuest Experience Every Guest

The same brand, the same standard, and the same tools, from first impression to every guest.

Local Market Intelligence

Built around the guests you want to reach.

Hospitality is about a place, and the guests who choose it. Your guests come from specific markets and channels, and what wins in one is not always what wins in the next. We learn your audience first.

We work across the markets, channels, and partners where your guests already are, regionally and nationally.

Audience Mapping

We define who your ideal guest actually is in your market, not a national average.

Community and Local Partners

We work with local organizations, partners, and voices on the ground to reach people where they already are.

Local Media and Activations

Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.

Message Tuned to the Region

Creative, offers, and channels are adjusted so each market hears something built for it.

Systems & Tools

The back end that drives direct bookings.

Growth breaks when your tools and data live in five different places. We build the systems that make the next step the easy path.

Booking Engine

Direct bookings, fewer commissions.

Guest CRM

Every guest and stay in one place.

Email and SMS

Pre-stay and win-back flows.

Loyalty and Packages

Reasons to book direct again.

Reviews and Reputation

More five-star reviews in one place.

Reporting

See what drives direct revenue.

Who We Serve

Built for every kind of experience.

Hotels & LodgingDirect bookings and loyalty.
Events & VenuesBooked dates and leads.
Travel & TourismDemand and reach.
Entertainment & NightlifeBuzz and attendance.
Restaurants & ResortsCovers and stays.
Multi-Property & GroupsConsistency across properties.

How We Work

Strategy first, then build.

Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.

01

Map the Market

We learn your customers, your services, and where the gaps are.

02

Build the Plan

Marketing, media, technology, and systems on one roadmap.

03

Launch and Grow

We execute, measure, and scale what works.

Common Questions

Questions owners ask.

Do you work with single locations or multi-location groups?+
Both. We support a single property at the local level and multi-location groups at the system level, often at the same time.
Can you handle our software and systems?+
Yes. We build and connect booking engine, reservations, CRM, email and SMS, loyalty, and reporting, alongside marketing and media.
Do you produce the photo and video content too?+
Yes. In-house photo and video for social, web, and ads is part of what we do.
Do we have to use all three pillars?+
No. Start with marketing, media, technology, or systems. It is one team either way, so adding the next piece is simple.
Do you work outside Long Island?+
Yes. We are based in Melville, NY and Boca Raton, FL, and we support clients regionally and nationally.

Let's Talk

Let's grow your hospitality brand.

Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you are one location or a multi-location group.