Areas We Serve
The Hamptons & East End
Marketing, media, and AI for the East End's most discerning businesses, from Southampton and Bridgehampton to East Hampton, Sag Harbor, and Montauk.
By the Numbers
A track record you can build on.
The Market
A market that runs on the season.
The Hamptons is its own economy. Demand surges from Memorial Day through Labor Day, the audience is affluent and design-literate, and presentation is everything. Marketing that works here has to feel as elevated as the market it speaks to, and it has to be timed to a season that does not wait.
That timing is the discipline most East End businesses get wrong. The work that captures a July weekend has to be finished in March. Sites, brand assets, photography and campaign structure get built in the quiet months so the summer budget goes to reach rather than production.
The customer you are marketing to in July mostly does not live here in March, and that is the single most useful fact about this market. A large share of the summer trade comes from Manhattan and Brooklyn, and they research, shortlist, and book from the city weeks before they arrive: the dinner reservation, the contractor, the rental, the beauty appointment. Reaching them out east in season is reaching them after the decision is made. The advertising that works runs where they spend their winter and spring, aimed at the people who own or rent out here, and the businesses that understand this stop competing for August attention and start competing for April intent.
There is also a second East End economy with little to do with visitors. Landscapers, caretakers, builders, pool and cleaning companies, and the trades that keep second homes standing work all year, and their customer is frequently an absentee owner or the property manager acting for them. That buyer never walks past your sign, chooses on reliability and communication rather than atmosphere, and often hires for a whole season at once. It is a different marketing problem from a Main Street storefront, closer to the home services playbook than the hospitality one, and we treat it as its own plan rather than a variation on the summer campaign.
We help East End businesses build brands and campaigns that match the market, capture the summer surge, and stay present with the year-round community that keeps the doors open in February.
Strong Verticals Here
- Luxury Real Estate
- Hospitality & Hotels
- Beauty & Wellness
- Restaurants & Dining
- Events & Venues
- Retail & Boutiques
Where We Work
Across the East End.
Local search is decided community by community. These are the areas we build Hamptons campaigns to cover.
- Southampton
- Bridgehampton
- East Hampton
- Sag Harbor
- Montauk
- Water Mill
- Sagaponack
- Amagansett
- Westhampton Beach
- Quogue
- Shelter Island
- Riverhead
- Greenport
- North Fork
What We Do Here
Marketing built for the Hamptons.
One in-house team covering the whole stack for Hamptons businesses, so the strategy, the site, the campaigns and the software all point the same direction.
Local SEO & AI Search
Own the map pack and the organic results for the searches that happen within a few miles of your door, and show up inside AI answers as those replace the old first page.
Explore →Websites That Convert
Fast, modern sites built in-house and designed around the one action you want a local visitor to take: call, book, or request a quote.
Explore →Advertising & Media Buying
Search, social and streaming budgets aimed at the ZIP codes worth paying for, measured in booked work rather than impressions.
Explore →Social & Reputation
An always-on local presence plus a review engine, because on Long Island the star rating next to your name is often the whole pitch.
Explore →Videography & Photography
Video and photography shot on Long Island for the web, social, ads, and print, so the work looks like your business rather than stock.
Explore →AI Workforce & Automation
Automation that answers after hours, routes the lead, and follows up before the competitor down the road picks up the phone.
Explore →Fractional Leadership
A seasoned CMO, CTO, or CAIO at the top of your account, setting direction and answering for the numbers, without a full-time executive salary.
Explore →Owned Media Reach
Editorial coverage in Long Island Wave and Creations Magazine. Reach we own outright, so clients get placement that cannot simply be outbid.
Explore →The Unfair Advantage
Most agencies rent reach in the Hamptons. We own ours.
Any agency can buy you ads here. When the budget stops, so does the reach. We publish two Long Island titles ourselves, end to end, which means the Hamptons clients can earn coverage a competitor cannot outbid.
Long Island Wave
Our regional lifestyle and news title, covering the businesses, restaurants, openings, and people shaping Long Island, from Montauk to Manhasset.
20,000+Monthly viewers
- Distribution
- The site, Apple News, and an email newsletter
- Beat
- Business, food and drink, openings, and the people behind them
Creations Magazine
A holistic living title in its fourth decade, reaching wellness-minded readers in print through nearly 900 locations and online between issues.
80,000+Monthly readers
- Print circulation
- 60,000+ copies across nearly 900 locations
- In print
- 40 years, bi-monthly, and free to read online between issues
Built In-House
An intelligent ad network runs both titles.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Each title keeps its own advertisers, its own creative, and its own numbers. Nothing is pooled, and nothing is resold through a network we do not control.
On the Map
The Hamptons on the map, and the towns we cover in it.
Every Long Island town we publish a guide for is pinned below. The rings are 15 and 30 miles from our Melville office.
Nassau & Suffolk
- Melville headquarters
- Town with its own guide
- 15 and 30 miles from our door
Every pin is a real page, written for that market.
Swipe the map to see the East End →
Nine town guides, plus full guides for Nassau County, Suffolk County and the Hamptons and the East End. See the whole island, or tell us where you are.
Industry Playbooks
How we approach your line of work.
We have written the playbook for most of the industries that make up the Hamptons economy. Read ours before you hire anyone, including us.
Home Services
Roofers, HVAC, plumbers and electricians competing on speed and reviews.
Read the playbook →Medical Practices
Patient acquisition that respects the compliance line.
Read the playbook →Dental
Filling the schedule with the procedures you actually want.
Read the playbook →Restaurants & Bars
Covers on a Tuesday, not just a busy Saturday.
Read the playbook →Real Estate
Listings, agent recruiting and a brokerage brand that carries.
Read the playbook →Law Firms
Case-worthy leads in the practice areas you want more of.
Read the playbook →Accounting Firms
Year-round advisory work, not just a busy season.
Read the playbook →Insurance Agencies
Quote requests that turn into written policies.
Read the playbook →How We Work
A clear path from goal to growth.
Four steps, start to finish, with no guesswork in between.
Listen
We start with the business, the goal and the obstacle in the way, not with a package.
Strategize
A prioritized plan tied to outcomes you can measure, scoped and priced with no surprise line items.
Build
Our in-house team produces the brand, content, campaigns, media and software.
Measure
We report against the KPIs we set, then refine. The work compounds instead of resetting.
Why Wave
Why Hamptons businesses choose Wave.
Headquartered in Melville
A real Long Island office on the Route 110 corridor, not a national vendor with a rented address. You can sit across the table from the people doing the work.
Owned local media
Long Island Wave and Creations Magazine give clients editorial reach in this market that no competitor can simply buy out from under them.
Everything in-house
Strategy, creative, web and software are all our own team. No offshore handoffs, no junior intake, no vanishing account manager.
Independent since 2001
Two decades of Long Island brands, through every platform shift from the first Google update to AI search.
Wave Platforms
Around the clock, for Hamptons businesses.
We do not license someone else's software and mark it up. Swell and Harbor are ours, written in house and trained on how your business actually runs. Here is what each one does for you.
Swell
Watches your search positions, your reviews, and the competitors one town over, and makes the adjustment the night it matters.
Explore Swell →Swell, Inside Your BuildingHarbor
Intake, reminders, and follow-up, the repeatable work handled by agents inside your own systems.
Explore Harbor →You get your own dashboard. Sign in whenever you want and see exactly what moved, what the platforms changed, and why. See both platforms →
Common Questions
The Hamptons, answered.
When should we start work for the summer season?
Winter. The site, brand assets and campaign structure should be finished before spring so the summer budget buys reach instead of paying for production during your busiest weeks.
Do you work with year-round East End businesses too?
Yes. The businesses that survive out east are the ones that stay present with the year-round community, not only the summer crowd. That off-season presence is part of every plan we build.
Can you match the design standard this market expects?
That is the baseline here. Creative is in-house, and for a market this design-literate the work has to look like it belongs. We would rather show you than describe it.
How far east do you actually cover?
The full South Fork through Montauk, plus the North Fork and Shelter Island. We also cover the rest of Suffolk County on the way out.
Where should we advertise to reach summer customers?
Largely where they live the rest of the year, and earlier than feels natural. Much of the summer trade researches and books from the city in spring, so in-season advertising out east often arrives after the decision.
We serve second homes year round rather than visitors. Does any of this apply?
Some of it, but yours is a different plan. Selling to absentee owners and property managers is closer to a home services program than a hospitality one: reliability, communication, and being easy to reach matter more than seasonal atmosphere.
Let's Talk
Let's grow your Hamptons business.
Tell us about the business. We will tell you what we would do, whether or not you hire us.