Wave Media
New York City Wave
Everything New York City, every day. The sister title of Long Island Wave, covering the people, businesses, and places of Manhattan, Brooklyn, Queens, the Bronx, and Staten Island, neighborhood by neighborhood. Launched in October 2026, free to read, with no paywall anywhere.
The Publication
New York City, on the front page.
New York City Wave runs on Wave Publisher, the same platform as Long Island Wave, built and run in house. Its apps for iPhone, iPad, Apple Watch, and Android launch in October 2026, free with no account needed to read.
- The front pageThe newsroom's lead story, with every section a tap away.
- NeighborhoodsEvery neighborhood from the Battery to Tottenville, grouped by borough, each with its own page of local stories and events.
- EventsA calendar of what is happening across the five boroughs, open for submissions.
- DirectoryThe local businesses and services readers actually use.
Ways to Partner
Put your brand in the story.
New York City Wave puts a local business in front of the people who live, work, and spend across the five boroughs.
Editorial Features
Coverage that positions your brand as part of the scene. We cover local businesses because readers care about them, and anything sponsored says so.
Sponsored Placements
Banners and squares served by our own ad network beside the local stories readers came for, clearly labeled.
Your Neighborhood, Your Page
Stories about your business gather on your neighborhood's page, in front of readers browsing their own few blocks.
Email and Events
Placement in The Weekly Wave, and events on the calendar for everyone planning their week.
Media Specs
The breakdown, by channel.
New York City Wave launched in October 2026. Audience figures are published once a full month is measured, and we share the latest on a call.
Free to read on any screen, with neighborhood pages, an events calendar, and a local directory.
Sponsored placements in the newsletter New York City readers sign up for on the site.
iPhone, iPad, Apple Watch, and Android, sharing one set of stories with the site.
Audience: New York City readers across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island.
Wave Ads
Your brand, beside the city's stories.
Every ad on newyorkcitywave.com is served by Wave Ads, the ad network we built and run ourselves. A placement sits in the page the way the stories do, in front of readers who live, work, and spend in New York City.
- On the siteBanners under the lead story, above the first paragraph of a story, beside it in the rail, and on each neighborhood, always labeled Sponsored.
- The audienceReaders across the five boroughs, reading about their own neighborhoods.
- One teamThe people who run the publication place your ad and report on it. How the network works is below.
The Technology
The ad network behind the pages.
Built In-House
Wave Ads, our own ad network, runs New York City Wave.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Advertisers, creative, and reporting stay with this title. Nothing is pooled into an exchange or resold through a network we do not control.
Advertise With Wave
Reach New York City, your way.
Advertise, sponsor, or run a feature in New York City Wave. Our team is in Melville, on Long Island.
