Wave Agency

Press & Media

Press and media kit.

Everything a journalist, editor, or partner needs to write about Wave Agency: who we are, the facts, our leadership, and brand files ready to use.

Media Contact

Talk to the team.

For interviews, comment, briefings, or anything not in this kit. A senior member of the team replies within one business day.

Boilerplate

About Wave Agency, in three lengths.

Approved descriptions to use as written. Pick the length that fits.

One sentence 28 words

Wave Agency is a Long Island marketing, media, and AI agency, founded in 2001, that builds its own agentic platforms and pairs them with an in-house creative team.

Short 53 words

Wave Agency is a Long Island based marketing, media, and AI agency founded in 2001. One in-house team delivers agentic AI platforms and an AI workforce, plus strategy, branding, content, public relations, owned media, websites, and custom software for businesses on Long Island, across the New York tri-state area, South Florida, and nationwide.

Long 131 words

Wave Agency is a Long Island based marketing, media, and AI agency founded in 2001. It writes its own software rather than reselling licensed tools, and runs its own businesses on it: Wave Publisher runs its two publications, Long Island Wave and Creations Magazine; Wave Community runs the Melville Chamber of Commerce; Wave Workforce runs the agency itself; and Wave Wellness is its own consumer health app. One in-house team delivers those platforms plus strategy, branding, content, public relations, owned media, websites, custom software, and mobile apps, with no offshore handoffs and no outside vendors stitched together. Photography, video, design, and copy are made by its own creatives, not generated by AI. Wave Agency is headquartered in Melville, New York, with an office in Boca Raton, Florida. Agentic marketing. Human creative.

Fact Sheet

At a glance.

Company
Wave Agency
Founded
2001, as Circka; later renamed Wave Agency
Founder
Keith Tucci, Principal and Agency Director
Headquarters
200 Broadhollow Road, Suite 207, Melville, NY 11747
Offices
Boca Raton, FL (433 Plaza Real, Suite 275). Miami opening soon.
Services
Marketing & PR, AI & Software, Advisory, Owned Media
Platforms
Wave Publisher, Wave Community, Wave Workforce, Wave Wellness
Owned media
Long Island Wave (20,000+ monthly viewers); Creations Magazine (80,000+ monthly readers)
Track record
400+ brands and businesses helped grow; 100k+ monthly reach across owned media
Tagline
Agentic marketing. Human creative.
Website
waveagency.com
Social
LinkedInInstagramFacebookTikTokX

Leadership

Keith Tucci.

Keith Tucci, Principal and Agency Director of Wave Agency
Principal and Agency Director

Keith Tucci is a marketing and technology executive with more than two decades of experience guiding brand growth, digital strategy, and operational execution. Having served as both a CMO and a CTO, he connects strategic planning with practical implementation. He founded Circka in 2001, later renamed Wave Agency, and has led it ever since. He is also the founder of Long Island Wave, the agency's regional lifestyle publication. His recent work centers on agentic architecture and the platforms built on it: publications systems, fintech, consumer social, and healthcare applications.

Color & Type

The palette.

Black, white, and Apple grays carry the brand. Blue is reserved for things you can click. The pastels are accents, and together they make the gradient on our headlines.

Black#000000Primary ground
Charcoal#1D1D1FCards and panels
White#F5F5F7Type on dark
Gray#86868BSecondary type
Action Blue#1A73C8Buttons and links only
Peach#F4AE93Accent
Mint#86D9C6Accent
Lavender#C5B5F4Accent
Butter#F0D58CAccent
Pink#F3A9C4Accent
Accent gradient
Typeface

Figtree

Our one typeface, from headlines to captions. Free under the SIL Open Font License, from Google Fonts.

Usage

Using the brand.

01

Use the files as supplied

Do not redraw, retype, stretch, outline, or add effects to the logo. "wave" is set heavier than "agency"; keep it that way.

02

Match the ground

The light-mode logo goes on light backgrounds, the dark-mode logo on dark ones. Never place either on a busy photo.

03

Leave room

Keep clear space around the logo at least the height of the letter "w" on every side.

04

Keep the colors

The logo is black or white only. The pastels are accents for layouts, never for the logo itself.

05

Write the name in full

In copy it is "Wave Agency", two words, both capitalized. "wave" in lowercase is the logo, not the name.

06

Ask when unsure

For anything not covered here, write to [email protected] and a member of the team will help.

Press Kit

Everything in one download.

Logos, icons, the headshot, boilerplate, and the fact sheet, in a single zip.

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