Wave Publisher · The Publishing Platform
Everything a publication runs on, in one system.
Newsroom, print issues, events, a directory, reader accounts, newsletters, native apps, and your own ad inventory. Not a website plus six subscriptions that do not know about each other. We wrote it to run our own two titles, and it turned out other publications need the same thing.
Why It Exists
We needed it, so we wrote it.
Every publication we looked at was running the same six tools badly. This is what replaced them for us.
Six vendors, none of them talking.
A CMS, a separate events tool, a mailing list, a directory subscription, an ad network taking a cut, and a developer on retainer to keep the seams from showing.
- Six bills, six logins
- A reader is a stranger to five of them
- Ad revenue shared with an exchange
- Every integration is somebody's project
One system, one reader record.
A reader who subscribes to the newsletter, comments on a story, and books an event is one person in one database. Your advertisers are yours. Your numbers are counted by your own server.
- One platform, one bill
- One reader record everywhere
- Your own inventory, your own rates
- Shipped and maintained by us
What It Does
The modules, all of them running today.
Every line below is live on Long Island Wave or Creations Magazine right now. Nothing here is a roadmap.
The Proof
Long Island Wave, published on it every day.
Not a case study from a client who has since moved on. This is our own title, and the banner beneath the lead story is real inventory served by the same system.
A live capture of Long Island Wave, running on Wave Publisher. See the title →
The Newsroom
Written, approved, out the door.
Drafts, editors, a schedule, and publication in a minute, with the share cards, the structured data, and the search-engine pings handled for you.
Draft
Agents research and write to your brief, your voice, and your house style.
Route
It goes to the right editor, in the right order, with nothing waiting on a chase email.
Schedule
Approved work lands on the calendar, timed to the audience rather than to a spreadsheet.
Ship
Out to every channel you own, formatted correctly for each one, and logged.
Agents can carry the volume. If you want the research, the first draft and the scheduling handled by a crew rather than by people, that is Wave Workforce, and the two run together.
Wave Ads
Your inventory, your advertisers, your numbers.
We did not bolt an exchange onto our publications. We wrote the ad server, and it ships with the platform.
Filled at request time
Placements are not hardcoded. The server reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly rather than belonging to whoever booked first.
Format-aware creative
Each placement declares the shape it accepts. A wide banner is never squeezed into a square, and an enhanced buy runs its banner and its box as two real pieces of inventory.
Counted at the source
Impressions and clicks are recorded by your own server as they happen, not by a pixel an ad blocker can drop.
Nothing is pooled
Your advertisers, your creative, and your reporting stay with your title. No auction takes a cut and no third party sits between you and the readers you spent years earning.
The Platforms
Three platforms, three live businesses.
Wave Publisher runs our two titles. Wave Community runs the Melville Chamber. Wave Workforce runs this agency. Each one is licensable on its own.
Wave Publisher
Newsroom, events, directory, newsletters, community, and your own ad inventory, in one system rather than a website plus six subscriptions. We wrote it to run our own titles and it turned out other publications need the same thing.
You are hereWave Community
The directory every member is listed in, the portal where they edit it themselves, events with registration and paid checkout, a member feed, and native apps. One record behind all of it, so a member updates their hours once.
Explore Wave Community →What Wave Agency runs onWave Workforce
Agents trained on how your business actually runs, across marketing, operations, and the repeatable work nobody wants. Watch, decide, act, report, around the clock and inside the guardrails you set. An autonomous workforce, or an optimizer for the one you have.
Explore Wave Workforce →Owned & Partner Properties
We run our own businesses on it first.
Three platforms we wrote, and the live businesses running on them. Two titles we publish on Wave Publisher, a chamber of commerce we run with its board on Wave Community, and a consumer app of our own. Wave Ads is the ad server inside the first two.
Long Island Wave
Digital title · Nassau & SuffolkOur regional lifestyle and news title, with its own ad inventory.
- Wave Publisher
- Wave Ads
Creations Magazine
Print & digital · NYC & Long IslandHolistic living in its fourth decade, in print and online.
- Wave Publisher
- Wave Ads
Melville Chamber of Commerce
Membership · Long IslandThe chamber’s whole operation, from the directory to the apps.
- Wave Community
- Wave Ads
Wave Wellness
iPhone & Android · United StatesOur own consumer health app, designed, built, and run in house.
- Built in house
- Wave Publisher
- The publishing platform: newsroom, print issues, events, directory, readers, and apps.
- Wave Community
- The membership platform: directory, member portal, events, feed, and apps.
- Wave Ads
- Our own ad server: inventory, rotation, targeting, and first-party reporting.
Common Questions
Questions publishers ask.
Can we bring our archive?+
Do we keep our advertisers?+
Do we get apps?+
Who owns the content and the reader list?+
Is it only for magazines?+
Let's Talk
Put your title on
the platform we use.
Thirty minutes with a senior member of the team. We will walk you through Long Island Wave from the inside, including the parts we would do differently.