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Casa Stellina's New Website, Told in Chapters

We built Casa Stellina in Farmingdale a website that reads like a night out, chapter by chapter.

A night at Casa Stellina has a shape. An aperitivo at the bar, dinner in a room that fills up as the evening goes on, and on a Wednesday, Sinatra in the dining room. When we rebuilt the restaurant’s website, we gave the site the same shape, and told it in chapters.

Casa Stellina sits at 300 Main Street in Farmingdale. It is the sister to Stellina Ristorante in Oyster Bay and the one restaurant in Stellina Hospitality Group outside Oyster Bay village. Where Stellina is small and formal, Casa is the larger, livelier room: a long bar under copper light, Roman-style pizza, and a kitchen built for a full house. The new site went live on casastellinany.com on August 30, 2026.

The Casa Stellina home page: the chapter mark I, Prologo, Farmingdale, Long Island, above the headline Italian, at dusk, over a photograph of the dining room with pendant lamps and a long banquette, with a Find a table bar beneath.
The new casastellinany.com opens on chapter one.

Italian, at dusk

That is the line the home page opens with, and it set the whole design. Deep pine and ivory, warmed by amber, with terracotta saved for the things that matter. The headlines are set in an elegant serif with a long, easy italic, the kind of type that looks right by lamplight.

A night in chapters

The home page reads in five numbered chapters: I. Prologo, II. La Cucina, III. Il Bar, IV. La Sera, V. Eventi. The kitchen, then the bar, then the room, then the events. Interior pages pick up the sequence where it makes sense, so the menus open as II. La Cucina and the weekly calendar is VII. Le Serate. Each numeral is set by hand rather than counted, so if the restaurant ever reorders a section, no chapter quietly changes its number.

It is a small device, but it does real work. A visitor scrolling on a phone always knows where they are in the evening, and the restaurant’s Italian voice carries through the structure, not just the menu.

The bar, and Wednesday nights

The bar has a chapter of its own because it is half the reason people come. Happy hour runs Tuesday to Saturday from 4:00 to 6:00 PM and all day Sunday, with $10 cocktails, two-for-one house wine and a bar menu. Those times appear in four places on the site, and they are written once, so they can never disagree with each other.

Wednesday is Sinatra Night: vocalist Gino Dabbicco sings the great American songbook live in the dining room, with no cover. The home page lists the coming Wednesdays by date, and the What’s On page gathers the standing nights and the one-offs worth planning around.

The What's On page, with the chapter mark VII, Le Serate, and the headline What's on this week over a dark photograph of the bar and dining room, with Reserve a table and phone number buttons.
What's On, the seventh chapter, for the nights that come around every week.

Every menu on one page

The menus page puts dinner, the prix fixe, the bar list and happy hour together, with a row of links across the top that jumps straight to antipasti, pizza, pasta, secondi, cocktails, wine, beer, spirits, amari, zero-proof drinks and happy hour. There is a lot of it, and that is the point: someone deciding where to go tonight should be able to see the whole of it without hunting.

The menus are kept by the restaurant’s own team in Stellina HQ, the group’s admin, not in the website’s code. A dish that changes is changed there, and the home page’s “what the kitchen is cooking tonight” band draws from the same menus, as does the menu data search engines read. The $45 three-course prix fixe has its own section, with its own days and hours spelled out.

The menus page, with the chapter mark II, La Cucina, and the headline The menus over a photograph of plates of pasta, then a row of links from Antipasti to Happy Hour and the first section, To start.
The menus: dinner, the prix fixe, the bar list and happy hour, all in one place.

Booking, ordering and taking the room

  • Reservations. The home page puts a booking bar under the first screen. Choose a date, the number of guests and a time, and it hands off to OpenTable with the details carried across.
  • Online ordering for pickup, one tap from any page.
  • Private dining. Casa has three private rooms as well as semi-private dining and full buyouts, plus catering for pickup or drop-off. The events chapter on the home page leads straight there.
  • Gift cards and Stellina Hospitality Rewards, the loyalty program shared across the family.
  • Pages for neighbors, for guests coming from Farmingdale, Bethpage and Melville.

Before the switch, we went through the old website page by page instead of trusting its sitemap, and found pages the sitemap had never listed. Every one of them now redirects to its new home, so years of links still land somewhere useful. The site is fast on a phone, and its structured data tells search engines and AI assistants what Casa is, where it is and how to book it.

Part of a family

Casa Stellina is the only one of the group’s restaurants in Farmingdale, but its footer carries the whole family: Stellina, L’Étoile, The Audrey, The Bay Butcher and HOSHI in Oyster Bay, all a short drive north.

Thank you

Thank you to the Casa Stellina team for trusting us with the room’s story, and for running a bar worth giving its own chapter. If you have not been, Wednesday is a good night to start: reserve a table and stay for the songbook.

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