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Most restaurant groups build a website the way they would print a brochure: one logo, one color, every location pressed into the same mold. Stellina Hospitality Group needed the opposite. The group runs five restaurants and a butcher shop on Long Island, and the whole point of them is that no two are alike. The group’s own site had to introduce all six without turning into a seventh.
The six are Stellina Ristorante, Casa Stellina, L’Étoile, The Audrey, The Bay Butcher and HOSHI. Casa Stellina is in Farmingdale. The other five stand within a few blocks of each other in Oyster Bay village, which the group describes plainly: it opens where it already is. We built the website for every one of them, and this one sits above them all. It went live on stellinahospitality.com on August 28, 2026.
A quiet frame
The restaurant sites each carry a strong palette of their own: candlelit navy at Stellina, deep pine at Casa Stellina, warm parchment at L’Étoile. A group site with a loud palette of its own would have looked like one more restaurant. So it is the only site in the family that is dark by default, a near-black frame with very little color of its own, and the photographs of the rooms supply the color. Its two inks, a petrol blue and a gold, were sampled from the group’s own logo rather than chosen.
The home page opens on a portal: one tall panel for each place, each carrying that venue’s logo over its own room. The panels lead to the group’s own page for each venue, and from there to the venue’s site, so the front door is a way in rather than six exits.
The register
Inside, the venues page lists the six the way a portfolio lists its holdings: numbered entries, 01 through 06, in the order they opened, separated by hairline rules. Each entry gives the kind of kitchen, the address, the phone number and a short paragraph, then hands off to the venue’s own site.
Further down, the six logos appear together in a single row. Not one of them was drawn to match another: there is a delicate script, a wide outlined capital and a square badge among them. So each one is sized by eye to its own optical height, which lets them read as one family without anyone redrawing a client’s mark to make it fit.
A site that knows what not to say
The group site publishes no hours, no menus and no star ratings, and that was a decision rather than a gap. Each venue writes its own menu, sets its own hours and answers its own phone, and a parent site that is wrong about its own restaurant is worse than one that links out.
Every venue still gets a page of its own on the group site, such as the one for HOSHI: what the room is for, where it sits among the six, a gallery, its basic facts and the kind of event it suits. Where a visitor might look for hours, the page says where to find them. The same instruction is written into the site’s plain-text guide for AI assistants, so an answer engine reading the group site sends people to the venue instead of quoting something it cannot keep current. The structured data on each venue page names the venue’s own website as the place to trust.
Three jobs no single restaurant can do
What the group site does take on are the questions that span all six places.
- Reservations. One form covers all five restaurants. Choose the room, the date, the time and the size of the party, and it opens OpenTable with that restaurant’s live availability, so the booking lands in the same book its team works from every evening.
- Private events. A rehearsal dinner for eighteen and a company night for a hundred want very different rooms. One brief goes to the office, with an honest option to say “not sure yet, help us choose,” and someone who knows all six rooms answers it.
- Careers. One application reaches every venue. With the kitchens a few minutes apart, a cook who starts on one line can end up running another.
There is also a press page with the correct names, addresses and logo files, which sounds small until a newspaper prints a restaurant’s name wrong.
One family, on every site
The family shows up beyond the group site, too. Every footer on all seven sites carries the same band: the six venues in one order, each with its own logo, with the one you are visiting marked as the place you are. It is defined once and shared, and a check in every build keeps one site from drifting out of step with the rest. A guest who finds L’Étoile on a Tuesday can see from its footer that The Bay Butcher is down the street.
The same group-wide thinking runs through the details. Stellina Hospitality Rewards, the group’s loyalty program, appears on several of the venue sites as one program shared by the family. And the office’s address, 34 Audrey Avenue, sits at the foot of the group site with the promise the site makes everywhere: every note is read by a person.
Thank you
Six places with six characters is a lot to hold in one website, and it only works because the people behind them know exactly what each room is for. Thank you to the whole Stellina Hospitality team for trusting us with all of it.
If you are planning a night in Oyster Bay or Farmingdale, start at the group’s front door and pick a room. Or if you cannot decide, send the office a brief and let them choose.
